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Clipsal, now Schneider Electric is a brand of electrical accessories. A market leader in electrical accessories, data communications, industrial and home automation markets.
Clipsal’s proud history began in 1920 when Alfred Gerard developed the product that gave the company its name, an adjustable, one size “clips all” metal conduit fitting. Under the leadership of Alfred’s son Geoff, the company spearheaded several manufacturing breakthroughs, including the first all-Australian switch in 1930, and pioneering the use of thermoplastics in 1950.
In 1976 Geoff’s son, Robert Gerard AO took over the reins of the business with a plan to make Clipsal one of the biggest electrical accessory brand names in the world. His perseverance in Asia led to a strong trade partnership with the Lo Family of Gold Peak Industries in Hong Kong to become the number one brand throughout Asia. In Australia, Robert’s inspirational leadership played a vital role in increasing the visibility of the Clipsal brand by producing a bigger range of products than its competitors backed by increased levels of service to the electrical contractor.
Clipsal Australia has grown and evolved with great success. Their marketing initiatives and consumer campaigns ensure commitment to valued customers. Some of the more prominent initiatives include - Club Clipsal International, Demand The Brand, Clipspec and The Essential Checklist.
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